Managing a Paid Search Campaign even for a seasoned paid searcher can be overwhelming at times and one can easily forget some important steps and best practices. I usually follow the following steps when either managing or setting up a new campaign:
Step 1

Identify Objectives & Goals of PPC Campaign
Keyword Research
Create Keyword Themed tight Ad groups
Estimate [...]

This post is to share a formula I have found extremely handy when setting up a new PPC account, or simply adding new keywords to my existing PPC account.

Max. CPC, Volume, Avg. CPC, Pos High, Pos Low, Clicks, & Cost are all estimates from Google’s Traffic Estimator Tool.
Conv% is the rate at which an account [...]

Every Search Engine Marketing Professional tries to maintain a high Quality Score. Lets face it, a high Quality Score means better position on SERP, and lower CPC compared to competition. Below are some quick facts I found have proved to be helpful, but none of us will be able to crack Google, Yahoo, or MSN’s [...]

I have been asked many times, how can you expand on your keyword list as the landscape is constantly changing and people are always using new queries or combination of queries to to search for what you have to sell. I will summarize my practices in combination with previous post, in this post:

Know your product/service [...]

Filter keywords that are converting as well as meeting your ROI or CPA goals . You could set up another test around these by increasing their bids and being a bit more aggressive with them. Some recommendations:

Create a separate campaign around them to focus only on those keywords [...]