Features of Keyword Account Structure:

Multiple Ad Group families with only ONE Keyword
All three Match Types (Broad, Exact, & Phrase) in the same Ad Group - Example: Keyword PPC Bid Management would be in an Ad Group with all three Match Types
One or Multiple Ad Copies per Ad Group

Advantages:

This Account Structure enables writing highly targeted Ad [...]

Features of Match Type Account Structure:

Multiple Ad Group families with only one Match Type in each
Multiple Keywords per Ad Group
One of Multiple Ad Copies per Ad Group

Advantages:

Seperating Match Types allows more flexibility in managing the account and conducting Match Type Testing
Ad Group level PPC Bids can be set - Caution: should only be done if [...]

Features of Basic Paid Search Account Structure:

Multiple Ad Groups
Multiple Keywords Per Ad Group
All three Match Types within the same Ad Group
One of Multiple Ad Copies per Ad Group

Advantages:

Simple Account Structure
Keywords belonging to themed Ad Groups - Example: Ad Group Name: SEM; Keywords: search engine marketing, sem, search marketing; Ad Group Name: PPC Marketing; Keywords: cpc [...]

An innovative & entrepreneurial SEM Professional with 3 years of SEO & PPC analysis and optimization experience with proven expertise in creation, & execution of SEO, PPC, & Paid Inclusion Campaigns, defining Strategies, & designing Automated Business Solutions for growth and scalability of overall SEM efforts.
Expertise

Design & Development of PPC Campaigns based on Business Models [...]

Search Engine Marketing or SEM has changed the way companies market and advertise themselves and what they have to offer. According to industry experts, SEM comprises of Search Engine Optimization or SEO, Paid Inclusion, and Paid Placement or Paid Search/PPC. All 3 are equally important, and in my professional experience vital for any company trying [...]