@ September 12, 2008 # No Comment Yet
Filter keywords that are converting as well as meeting your ROI or CPA goals. You could set up another test around these by increasing their bids and being a bit more aggressive with them. Some recommendations:
Create a separate campaign with targeted ad groups around [...]
@ August 31, 2008 # 2 Comments
Filtering keywords and knowing which keywords are converting and which ones are loosing money is the key to any PPC account optimization strategy.
Filter keywords that are generating clicks and cost, but no conversions at all. Doing this based on 1-2 days or weeks of data [...]
@ August 14, 2008 # One Comment
Effective Bid Management - Step Three: Filter keywords that generate Conversions but Negative ROI or higher than your target CPA.
If your PPC account is structured keeping your business goals in mind and you have a solid keyword list in the account, you will only have a handful of keyword fitting [...]
@ August 1, 2008 # No Comment Yet
Effective Bid Management - Step Two: Filtering Keywords with No Clicks and No Conversions
Filtering Keywords with No Clicks & No Conversions identifies irrelevant Keywords in an account. It also identifies Keywords that have lost traffic and/or conversion based on previous PPC bid optimizations. This is usually an interesting set to monitor. You [...]
@ July 29, 2008 # No Comment Yet
Effective Bid Management - Step 1: Filtering Keywords with Clicks & No Conversions
Filtering Keywords with Clicks & No Conversions identifies irrelevant Keywords in an account. Also identifies Keywords that have lost traffic and or conversion based on previous PPC bid optimization. Doing this based on 1-2 days or weeks of data would not be recommended [...]