Managing a Paid Search Campaign even for a seasoned paid searcher can be overwhelming at times and one can easily forget some important steps and best practices. I usually follow the following steps when either managing or setting up a new campaign:
Step 1

Identify Objectives & Goals of PPC Campaign
Keyword Research
Create Keyword Themed tight Ad groups
Estimate [...]

Every Search Engine Marketing Professional tries to maintain a high Quality Score. Lets face it, a high Quality Score means better position on SERP, and lower CPC compared to competition. Below are some quick facts I found have proved to be helpful, but none of us will be able to crack Google, Yahoo, or MSN’s [...]

I have been asked many times, how can you expand on your keyword list as the landscape is constantly changing and people are always using new queries or combination of queries to to search for what you have to sell. I will summarize my practices in combination with previous post, in this post:

Know your product/service [...]

An accounts success depends on its Keyword Inventory. Keyword Expansion is not simply adding Keywords to your account, it is researching the best ones that describe your products/services and knowing what your competitors are using/bidding on.
There are a lot of Keyword Research Tools in the market, some for free some on a monthly subscription basis [...]

5 Basic crucial elements of any PPC Account:

Keywords: Keyword list generation, Keyword list expansion, & Traffic estimation
Bid Management: PPC Analysis & Optimization
Match Type Testing: Broad Match, Phrase Match, or Exact Match
Landing Page Testing: Multiple Landing Page skins to identify the one with the highest conversion whilst meeting ROI or CPA goals
Ad Copy Testing: Messages that [...]