@ August 31, 2008 # 2 Comments
Filtering keywords and knowing which keywords are converting and which ones are loosing money is the key to any PPC account optimization strategy.
Filter keywords that are generating clicks and cost, but no conversions at all. Doing this based on 1-2 days or weeks of data [...]
@ August 14, 2008 # One Comment
Effective Bid Management - Step Three: Filter keywords that generate Conversions but Negative ROI or higher than your target CPA.
If your PPC account is structured keeping your business goals in mind and you have a solid keyword list in the account, you will only have a handful of keyword fitting [...]
@ July 29, 2008 # No Comment Yet
Effective Bid Management - Step 1: Filtering Keywords with Clicks & No Conversions
Filtering Keywords with Clicks & No Conversions identifies irrelevant Keywords in an account. Also identifies Keywords that have lost traffic and or conversion based on previous PPC bid optimization. Doing this based on 1-2 days or weeks of data would not be recommended [...]
@ July 29, 2008 # No Comment Yet
Whether you are planning on building an in house Bid Management Tool or simply conducing a manual analysis to manage your PPC Bids, Data Storage & Filtering is the foundation to any bid management strategy. Historical Data and performance of your PPC Campaigns is important because:
Historical Data should be used to make data driven decisions [...]
@ July 22, 2008 # 2 Comments
There are a lot of Bid Management Tools in the market - and it can be daunting to decide which one to use. I prepared a list of Questions you can ask them in order to gage their fit with your business model:
Engine Functionality
Does it work with three major Search Engines, Google AdWords, Yahoo Search [...]