@ August 14, 2008 # One Comment
Effective Bid Management - Step Three: Filter keywords that generate Conversions but Negative ROI or higher than your target CPA.
If your PPC account is structured keeping your business goals in mind and you have a solid keyword list in the account, you will only have a handful of keyword fitting [...]
@ August 1, 2008 # No Comment Yet
Effective Bid Management - Step Two: Filtering Keywords with No Clicks and No Conversions
Filtering Keywords with No Clicks & No Conversions identifies irrelevant Keywords in an account. It also identifies Keywords that have lost traffic and/or conversion based on previous PPC bid optimizations. This is usually an interesting set to monitor. You [...]
@ July 29, 2008 # No Comment Yet
Effective Bid Management - Step 1: Filtering Keywords with Clicks & No Conversions
Filtering Keywords with Clicks & No Conversions identifies irrelevant Keywords in an account. Also identifies Keywords that have lost traffic and or conversion based on previous PPC bid optimization. Doing this based on 1-2 days or weeks of data would not be recommended [...]
@ July 29, 2008 # No Comment Yet
Whether you are planning on building an in house Bid Management Tool or simply conducing a manual analysis to manage your PPC Bids, Data Storage & Filtering is the foundation to any bid management strategy. Historical Data and performance of your PPC Campaigns is important because:
Historical Data should be used to make data driven decisions [...]