Effective Bid Management - Step 1: Filtering Keywords with Clicks & No Conversions
Filtering Keywords with Clicks & No Conversions identifies irrelevant Keywords in an account. Also identifies Keywords that have lost traffic and or conversion based on previous PPC bid optimization. Doing this based on 1-2 days or weeks of data would not be recommended [...]

Whether you are planning on building an in house Bid Management Tool or simply conducing a manual analysis to manage your PPC Bids, Data Storage & Filtering is the foundation to any bid management strategy. Historical Data and performance of your PPC Campaigns is important because:

Historical Data should be used to make data driven decisions [...]

There are a lot of Bid Management Tools in the market - and it can be daunting to decide which one to use. I prepared a list of Questions you can ask them in order to determine their fit with your business model:
Engine Functionality

Does it work with three major Search Engines, Google AdWords, Yahoo Search [...]

An innovative & entrepreneurial SEM Professional with 3 years of SEO & PPC analysis and optimization experience with proven expertise in creation, & execution of SEO, PPC, & Paid Inclusion Campaigns, defining Strategies, & designing Automated Business Solutions for growth and scalability of overall SEM efforts.
Expertise

Design & Development of PPC Campaigns based on Business Models [...]

Search Engine Marketing or SEM has changed the way companies market and advertise themselves and what they have to offer. According to industry experts, SEM comprises of Search Engine Optimization or SEO, Paid Inclusion, and Paid Placement or Paid Search/PPC. All 3 are equally important, and in my professional experience vital for any company trying [...]