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Naval Kumar

An innovative & entrepreneurial Professional with 3 years of & analysis and optimization experience with proven expertise in creation, & execution of , , & Paid Inclusion Campaigns, defining Strategies, & Architecting Automated Business Solutions for growth and scalability of overall efforts.

Expertise

  • Design & Development of Campaigns based on Business Models & Goals
  • Analysis & Optimization
  • Data Analysis
  • Project Management
  • Architecting & Designing Automated Business Solutions
  • Inventory Research & List Generation
  • Copywriting
  • Multivariate Testing
  • Profitable Lead Generation
  • Market Analysis & New Market Penetration

Professional Experience

Founder/Owner
www.mysemblog.com
May 2008 - Present

Summary: My objective behind creating mysemblog.com, besides sharing my knowledge and expertise of & Advertising is to understand & implement all aspects of:

  • Website Code & On-Page Optimization
  • Research & Clustering
  • Review & Update website content to reflect specific marketing & goals
  • Implement site wide Dynamic Page Title Tags, Meta Tags, & On-Page Optimization (e.g. relevant alt text for all images)
  • Ensure Navigation structure is accessible to all
  • Remove any duplicate URL/Content issues
  • Create & maintain WordPress blog with product-based domain & custom template
  • Ensure blog is updated on a regular basis with new content, relevant photos, & industry news
  • Through development of high quality content, gain links from other industry blogs, & promotion through social media sites such as Digg, del.icio.us, Technorati, Reddit, & more
  • Maintain & implement ethical techniques of Optimization accepted by major Google, Yahoo, MSN, & Ask

Online Marketing Manager
Internet Brands, Inc. dba www.CarsDirect.com
February 2007 - Present
Los Angeles, CA

Summary: Responsible for creation and management of Campaigns on , Yahoo (), & MSN for Used Automotive, Sub Prime Auto Financing, Mortgage, & Employment verticals to generate profitable leads for a National Network of Dealerships, Lenders, Employers, & Direct Consumers. Also involved with Paid Inclusion of Automotive Feeds on Yahoo as well as for Sub Prime Auto Financing .

Marketing Analyst
Perform Local, Inc. dba www.DoneRight.com
November 2005 - February 2007
Los Angeles, CA

Summary: Defined Strategy for and developed, executed, & managed Online Marketing Plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Analyzed Natural & plans, managed bids using business rules and logic on a daily basis, conducted competitive analysis research, and analysis of other online and offline media advertising opportunities including displays, newsletters, blogs, E-Mail Marketing, & Quarterly Print Directory.

Media Planner Intern
BBDO West
February 2005 - April 2005
Los Angeles, CA

Summary: As a Media Planner Intern, I was responsible for inputting BBDO West’s daily print buys in an excel format, and preparing audience analysis charts for various MGM Productions bring handled by BBDO West. My responsibilities also included maintaining relations with other National Media Supervisors, & Spot Buyers.

Capstone Project Manager
Rochester Institute of Technology
December 2003 - May 2004
Rochester, NY

Summary: Responsible for a team of 10 Students from all facets of New Media to produce, develop, & deliver a Marketing Plan for Rochester Volunteer Legal Services.


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@ July 15, 2008