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Search Engine Marketing or SEM has changed the way companies market and advertise themselves and what they have to offer. According to industry experts, SEM comprises of Search Engine Optimization or SEO, Paid Inclusion, and Paid Placement or Paid Search/PPC. All 3 are equally important, and in my professional experience vital for any company trying to improve their online presence and drive their business forward.
SEO has changed a lot over the years, and it requires a lot more analytical and scientific approach when creating landing pages. One has to consider the appropriate meta tags, relevant content, keyword density, site structure, and more importantly relevancy of the keywords and content to the user’s search query.
Paid Inclusion is a good way to get ranking with the Search Engines under organic listing with a minimum fee associated to it. Websites still get flagged if their content is not relevant to the users search. One still has to make sure there are appropriate meta tags, relevant content, and there is high relevancy between the keywords and content to the user’s search query.
Paid Placement or more commonly known in the industry as Cost Per Click (CPC) or Price Per Click (PPC) Advertising is a form of SEM that unlike SEO & Paid Inclusion gives the advertiser more control over their campaigns and efforts.
There is a lot of educational material online for Google AdWords, Yahoo Search Marketing (formerly Overture), and Microsoft adCenter, but in my experience – I have not come across any resource that actually helps marketers like you and I in setting up different account structures, conducting different tests, optimizing and strategizing the growth and scalability of SEO & PPC Campaigns.
mysemblog.com will provide an informal environment where SEM Professionals can come together, share their knowledge and also learn different tips and tricks to manage, optimize, and scale their keyword inventory, landing pages, and overall online presence through SEO & PPC Campaigns.
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@ July 14, 2008