In addition, I see that there are a lot of sites like this one online that offer online marketing help, and latest news. However, everything seems to be too scattered and all over the place. There, I have also launched a set of 5 News aggregation Websites based on vertical and will be posting self help articles in addition to aggregating news from different sources.

ABSEM-News.com: Search Marketing News aggregation & the latest Internet Marketing News from multiple sources

ABSEM-AMM.com: Affiliate Marketing News aggregation & Tips

ABSEM-PPC.com: PPC News aggregation & PPC Tips written by PPC Experts

ABSEM-SEO.com: SEO News aggregation & SEO Tips written by SEO Experts

ABSEM-SMM.com: Social Media News aggregation & Social Media Management Tips written by Social Media Experts

I will no longer be updating www.mysemblog.com, and will be focusing on these vertical news aggregation sites along with providing the same quality of posts. Please visit these sites, and I look forward to hearing from all of you.

Quite a few of you experienced an interest in writing or sharing articles, please do get in touch through these sites and we can have a chat. Thank you all again for all the support and glad you enjoyed the articles. Will continue to provide the same level of articles through my other sites.

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I do apologise if I deleted someone’s comments by mistake, I had to go through 1000s of comments and delete a lot of them that were spam.

I will say that the posts were all written by me, and not by any writers. The new site(s) that I have launched will have a mixture of posts written by me, professional writers, and other guest writers. All of you will be more than welcome to write articles as well (provided we chat first and get to know each others requirements).

Again, thank you for the support, and more, bigger, better posts to come soon.

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Step 1

• Identify Objectives & Goals of PPC Campaign
• Keyword Research
• Create Keyword Themed tight Ad groups
• Estimate Max. CPC (refer to Estimating Max. CPC post)
• Write Keyword & Ad Group Targeted Ad Copy
• Activate Traffic

Step 2

• Monitor & evaluate daily/weekly/monthly performance
• Segment Keywords
• Refine Keyword List
• Search Query Report & Competitive Research
• Ad New Keywords to respective Ad Groups or create new Ad Groups

Step 3

• Identify Keyword Themes to test (potentially keyword named domains)
• Repeat Steps 1, 2, & 3

There are a lot of actions involved within each of these steps. I think the PPC Workflow diagram below will help understand them better:

PR: n/a I: 153 L: 0 LD: 0 I: 54 wait… C: wait… SD: wait…

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• Search Engine friendly design should be the foundation of your SEO campaign. Your site should be easily accessible to the search engine robots and crawlers in order for them to index the site and its content.
• Make sure all your links works, so these robots can index those pages as well. Broken links mean the search engines will not index that page and hence it will not show up in the SERP.
• Flash, Images, Shockwave files all make a website look esthetically pleasing, enable the user to interact with the website, and can also help in keeping the users involved with your website. However, designing an entire site with only these will result in your site not being indexed for all the relevant content. Reason being, the search engine crawlers cannot read flash and image content yet. Hence, keep these to the minimum and focus more on text.
• Each page on your site is relevant and needs to have a carefully crafted SEO strategy around it. Simply implementing your SEO strategy on the home page will not be helpful. Each page should have its individual strategy.
• Meta Tags give you some level of control over how you influence the search engine robots. Carefully choose your keywords, title, and description for each page. For Example:

<HEAD>

<TITLE>Search Engine Optimization Basics I</TITLE>

<META NAME=”keywords” content=”search engine optimization, seo, serp”/>

<META NAME=”description” content=”mysemblog.com provides helpful Search Engine Optimization (SEO), Pay Per Click (PPC), and overall Search Engine Marketing (SEM) tips and tricks.”/>

</HEAD>

• Keep these tags short and sweet. Carefully choose the keywords, and description for each page and it should be a reflection of the content on the page.
• There are plenty of books stating different figures on the number of keywords you should add to the keyword tag and the overall length of the description.
• Personally, based on the keyword research you do, I would add the top and most relevant keywords to the keywords tag - mostly 4-5 keywords and keep the description to about 150-200 characters including spaces.
• You could have a longer description, but when you see the SERP you see a lot of descriptions ending with “…”, so keeping a short, sweet & carefully written description helps not only makes it look professional, but also helps catch the users attention when they don’t have to read an incomplete statement.
• Again, this is not an exact rule, I do have some descriptions that are longer than that and end with “…” in the SERP, sometimes it is just impossible to cut down the description, but wherever you can, try to do it.
• URLs are a part of your website and shouldn’t be overlooked. They can be used to your advantage and should be used to your advantage and should be crafted meaningfully. For example:

http://www.mysemblog.com/post/987237hcecbew90/12

This URL would not make much sense to anyone, not even the Search Engines, even though it has the exact same content as the link below:

http://www.mysemblog.com/2008/11/quality-score/

The second link is more descriptive to not only the reader or someone trying to link to your site, but also for the Search Engine crawlers. Some other examples of links on this blog that are descriptive are:

http://www.mysemblog.com/2008/07/shopping-for-an-effective-ppc-bid-management-tool/

http://www.mysemblog.com/2008/12/estimating-max-cpc/

• Lastly, content is king. Have relevant content on your pages. I will go into more details later about some strategies to keep in mind when writing content for your pages.

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• Max. CPC, Volume, Avg. CPC, Pos High, Pos Low, Clicks, & Cost are all estimates from Google’s Traffic Estimator Tool.
• Conv% is the rate at which an account converts. If there is historical data, it is best to use that, if not, you can enter any conversion rate and see what Max. CPC would suit your business goals and objectives best.
• Revenue Per Conversion is the amount you would earn per conversion
• Target CPA is the maximum you are willing to pay per conversion. Keep in mind, this amount should ideally be less than your Revenue Per Conversion, unless you are trying to breakeven.
• The last row, is a subtotal of all the rows. Important thing to note, even though the individual Max. CPC for both the keywords is different based on their individual traffic volume and performance, $2 Max. CPC at the very end is an important figure directionally. Since it is based on subtotals, it shows what your account’s overall Avg. CPC should be.

Note: All figures in blue are values that can be entered manually, all figures in white are calculations.

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