Match Type Testing - Broad, Exact, Phrase
@ July 18, 2008 # No Comment Yet
Match Type Testing:
Before adding all three - Broad Match, Exact Match, and Phrase Match into the account, I usually start with only Broad Match
Once performance has reached an acceptable level, at that point it is good to identify top converting Keywords and add Exact & Phrase Match for them
Max. CPCs for the two Match Types [...]