Archive for the ‘Match Type’ Category

 

Match Type Testing - Broad, Exact, Phrase

July 18th, 2008

Match Type Testing:

Before adding all three - Broad Match, Exact Match, and Phrase Match into the account, I usually start with only Broad Match & Exact Match - Refer to Quality Score post.
Max. CPCs for the two Match Types at that time can be set based on Google’s suggestion or depending on your business logics [...]

Read full article | 1 Comment »