@ July 22, 2008 # 2 Comments
5 Basic Ad Copy Testing & Optimization Elements:
1. Static Ad Copy: If Ad Group, & Keywords are tightly knit, try using Ad Group Name ad Title or in the Body. Also, depending on the Account Structure used by you, you could use the Keyword as the Title. It is good practice to use at least [...]
@ July 21, 2008 # No Comment Yet
Elements of Landing Page Testing
1. Search Engine Optimization (SEO): It is good practice to design Landing Pages that are also Search Engine friendly. Keep in mind all basic SEO tactics when creating a landing page - this will help in CTR, Avg. CPC, & overall Conversions and not to mention help drive organic traffic to [...]
@ July 18, 2008 # No Comment Yet
Match Type Testing:
Before adding all three - Broad Match, Exact Match, and Phrase Match into the account, I usually start with only Broad Match
Once performance has reached an acceptable level, at that point it is good to identify top converting Keywords and add Exact & Phrase Match for them
Max. CPCs for the two Match Types [...]