Archive for the ‘PPC Account Optimization’ Category

 

Elements of PPC Account Optimization

July 18th, 2008

5 Basic crucial elements of any PPC Account:

Keywords: Keyword list generation, Keyword list expansion, & Traffic estimation
Bid Management: PPC Analysis & Optimization
Match Type Testing: Broad Match, Phrase Match, or Exact Match
Landing Page Testing: Multiple Landing Page skins to identify the one with the highest conversion whilst meeting ROI or CPA goals
Ad Copy Testing: Messages that [...]

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