Archive for the ‘PPC Account Optimization’ Category

 

Search Engine Marketing News

July 30th, 2010

Hello Everyone. As mentioned before, we have close all commenting on this domain. I am glad you enjoyed all the information, but now I have something bigger, better, and simpler to offer. I have launched my own Search Marketing Agency and offer Affiliate Marketing Management, PPC Management, Social Media Marketing, & SEO Services to both [...]

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More Search Marketing News & Tips

July 19th, 2010

Hi Everyone - thank you for the wonderful comments and enjoying the posts. I have moved onto creating something bigger than this site which I hope you all will like. Will share the details as soon as things are online.
I do apologise if I deleted someone’s comments by mistake, I had to go through 1000s [...]

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Elements of PPC Account Optimization

July 18th, 2008

5 Basic crucial elements of any PPC Account:

Keywords: Keyword list generation, Keyword list expansion, & Traffic estimation
Bid Management: PPC Analysis & Optimization
Match Type Testing: Broad Match, Phrase Match, or Exact Match
Landing Page Testing: Multiple Landing Page skins to identify the one with the highest conversion whilst meeting ROI or CPA goals
Ad Copy Testing: Messages that [...]

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