Elements of PPC Account Optimization
@ July 18, 2008 # No Comment Yet
5 Basic crucial elements of any PPC Account:
Keywords: Keyword list generation, Keyword list expansion, & Traffic estimation
Bid Management: PPC Analysis & Optimization
Match Type Testing: Broad Match, Phrase Match, or Exact Match
Landing Page Testing: Multiple Landing Page skins to identify the one with the highest conversion whilst meeting ROI or CPA goals
Ad Copy Testing: Messages that [...]