Keyword List Generation & Expansion

@ July 18, 2008 # One Comment

An accounts success depends on its Keyword Inventory. Keyword Expansion is not simply adding Keywords to your account, it is researching the best ones that describe your products/services and knowing what your competitors are using/bidding on.
There are a lot of Keyword Research Tools in the market, some for free some on a monthly subscription basis [...]

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Elements of PPC Account Optimization

@ July 18, 2008 # No Comment Yet

5 Basic crucial elements of any PPC Account:

Keywords: Keyword list generation, Keyword list expansion, & Traffic estimation
Bid Management: PPC Analysis & Optimization
Match Type Testing: Broad Match, Phrase Match, or Exact Match
Landing Page Testing: Multiple Landing Page skins to identify the one with the highest conversion whilst meeting ROI or CPA goals
Ad Copy Testing: Messages that [...]

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