Hello Everyone. As mentioned before, we have close all commenting on this domain. I am glad you enjoyed all the information, but now I have something bigger, better, and simpler to offer. I have launched my own Search Marketing Agency and offer Affiliate Marketing Management, PPC Management, Social Media Marketing, & SEO Services to both [...]

Hi Everyone - thank you for the wonderful comments and enjoying the posts. I have moved onto creating something bigger than this site which I hope you all will like. Will share the details as soon as things are online.
I do apologise if I deleted someone’s comments by mistake, I had to go through 1000s [...]

Features of Match Type Account Structure:

Multiple Ad Group families with only one Match Type in each
Multiple Keywords per Ad Group
One of Multiple Ad Copies per Ad Group

Advantages:

Seperating Match Types allows more flexibility in managing the account and conducting Match Type Testing
Ad Group level PPC Bids can be set - Caution: should only be done if [...]