Paid Search Account Structure - Match Type
@ July 17, 2008 # No Comment Yet
Features of Match Type Account Structure:
Multiple Ad Group families with only one Match Type in each
Multiple Keywords per Ad Group
One of Multiple Ad Copies per Ad Group
Advantages:
Seperating Match Types allows more flexibility in managing the account and conducting Match Type Testing
Ad Group level PPC Bids can be set - Caution: should only be done if [...]