Archive for the ‘Match Type’ Category

 

PPC Account Structure-Match Type

July 17th, 2008

Features of Match Type Account Structure:

Multiple Ad Group families with only one Match Type in each
Multiple Keywords per Ad Group
One of Multiple Ad Copies per Ad Group

Advantages:

Seperating Match Types allows more flexibility in managing the account and conducting Match Type Testing
Ad Group level PPC Bids can be set - Caution: should only be done if [...]

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