Paid Search Account Structure - Keyword
@ July 17, 2008 # No Comment Yet
Features of Match Type Account Structure:
Multiple Ad Group families with only ONE Keyword
All three Match Types (Broad, Exact, & Phrase) in the same Ad Group - Example: Keyword MP3 Player would be in an Ad Group with all three Match Types
One of Multiple Ad Copies per Ad Group
Advantages:
This Account Structure enables writing highly targeted Ad [...]