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Paid Search Account Structure - Keyword

@ July 17, 2008 # No Comment Yet

Features of Match Type Account Structure:

Multiple Ad Group families with only ONE Keyword
All three Match Types (Broad, Exact, & Phrase) in the same Ad Group - Example: Keyword MP3 Player would be in an Ad Group with all three Match Types
One of Multiple Ad Copies per Ad Group

Advantages:

This Account Structure enables writing highly targeted Ad [...]

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