Archive for the ‘Keyword’ Category

 

PPC Account Structure-Keyword

July 17th, 2008

Features of Keyword Account Structure:

Multiple Ad Group families with only ONE Keyword
All three Match Types (Broad, Exact, & Phrase) in the same Ad Group - Example: Keyword PPC Bid Management would be in an Ad Group with all three Match Types
One or Multiple Ad Copies per Ad Group

Advantages:

This Account Structure enables writing highly targeted Ad [...]

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