Archive for the ‘Basic’ Category

 

Search Engine Marketing News

July 30th, 2010

Hello Everyone. As mentioned before, we have close all commenting on this domain. I am glad you enjoyed all the information, but now I have something bigger, better, and simpler to offer. I have launched my own Search Marketing Agency and offer Affiliate Marketing Management, PPC Management, Social Media Marketing, & SEO Services to both [...]

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More Search Marketing News & Tips

July 19th, 2010

Hi Everyone - thank you for the wonderful comments and enjoying the posts. I have moved onto creating something bigger than this site which I hope you all will like. Will share the details as soon as things are online.
I do apologise if I deleted someone’s comments by mistake, I had to go through 1000s [...]

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PPC Account Structure-Basic

July 17th, 2008

Features of Basic Paid Search Account Structure:

Multiple Ad Groups
Multiple Keywords Per Ad Group
All three Match Types within the same Ad Group
One of Multiple Ad Copies per Ad Group

Advantages:

Simple Account Structure
Keywords belonging to themed Ad Groups - Example: Ad Group Name: SEM; Keywords: search engine marketing, sem, search marketing; Ad Group Name: PPC Marketing; Keywords: cpc [...]

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