Paid Search Account Structure - Basic
@ July 17, 2008 # No Comment Yet
Features of Basic Paid Search Account Structure:
Multiple Ad Groups
Multiple Keywords Per Ad Group
All three Match Types within the same Ad Group
One of Multiple Ad Copies per Ad Group
Advantages:
Simple Account Structure
Keywords belonging to themed Ad Groups - Example: Ad Group Name: SEM; Keywords: search engine marketing, sem, search marketing; Ad Group Name: PPC Marketing; Keywords: cpc [...]