Hello Everyone. As mentioned before, we have close all commenting on this domain. I am glad you enjoyed all the information, but now I have something bigger, better, and simpler to offer. I have launched my own Search Marketing Agency and offer Affiliate Marketing Management, PPC Management, Social Media Marketing, & SEO Services to both [...]

Hi Everyone - thank you for the wonderful comments and enjoying the posts. I have moved onto creating something bigger than this site which I hope you all will like. Will share the details as soon as things are online.
I do apologise if I deleted someone’s comments by mistake, I had to go through 1000s [...]

Whether you are planning on building an in house Bid Management Tool or simply conducing a manual analysis to manage your PPC Bids, Data Storage & Filtering is the foundation to any bid management strategy. Historical Data and performance of your PPC Campaigns is important because:

Historical Data should be used to make data driven decisions [...]

Features of Hybrid Account Structure:

Multiple Ad Groups with one Keyword and one Match Type only per Ad Group - Caution: due to the repetition of the same Keyword in different Ad Groups, Keyword Destination URLs could be repetitive; if not being added already, it would be good practice to add a unique identifier at the [...]

Features of Keyword Account Structure:

Multiple Ad Group families with only ONE Keyword
All three Match Types (Broad, Exact, & Phrase) in the same Ad Group - Example: Keyword PPC Bid Management would be in an Ad Group with all three Match Types
One or Multiple Ad Copies per Ad Group

Advantages:

This Account Structure enables writing highly targeted Ad [...]