Archive for the ‘Bid Management-Step 2’ Category

 

PPC Bid Management-Step Two

August 1st, 2008

Effective Bid Management - Step Two: Filtering Keywords with No Clicks and No Conversions
Filtering Keywords with No Clicks & No Conversions identifies irrelevant Keywords in an account or Keywords that are not getting enough exposure - mainly due to low Max. CPCs. It also identifies Keywords that have lost traffic and/or conversion based on previous [...]

Read full article | No Comments »