Pay Per Click Bid Management - Step One
@ July 29, 2008 # No Comment Yet
Effective Bid Management - Step 1: Filtering Keywords with Clicks & No Conversions
Filtering Keywords with Clicks & No Conversions identifies irrelevant Keywords in an account. Also identifies Keywords that have lost traffic and or conversion based on previous PPC bid optimization. Doing this based on 1-2 days or weeks of data would not be recommended [...]