Hello Everyone. As mentioned before, we have close all commenting on this domain. I am glad you enjoyed all the information, but now I have something bigger, better, and simpler to offer. I have launched my own Search Marketing Agency and offer Affiliate Marketing Management, PPC Management, Social Media Marketing, & SEO Services to both [...]

Hi Everyone - thank you for the wonderful comments and enjoying the posts. I have moved onto creating something bigger than this site which I hope you all will like. Will share the details as soon as things are online.
I do apologise if I deleted someone’s comments by mistake, I had to go through 1000s [...]

Filter keywords that are converting as well as meeting your ROI or CPA goals . You could set up another test around these by increasing their bids and being a bit more aggressive with them. Some recommendations:

Create a separate campaign around them to focus only on those keywords [...]

Filtering keywords and knowing which keywords are converting and which ones are loosing money is the key to any PPC account optimization strategy.
Filter keywords that are generating clicks and cost, but no conversions at all . Doing this based on 1-2 days or weeks of [...]

Effective Bid Management - Step Three: Filter keywords that generate Conversions but Negative ROI or higher than your target CPA.
If your PPC account is structured keeping your business goals in mind and you have a solid keyword list in the account, you will only have a handful of keyword fitting [...]