Search Engine Optimization or SEO is a very time consuming, tedious, and an ongoing process, and it needs to be carefully planned and executed to for your website’s pages to show in the SERP.

Search Engine friendly design should be the foundation of your SEO campaign. Your site should be easily accessible to the search engine [...]

This post is to share a formula I have found extremely handy when setting up a new PPC account, or simply adding new keywords to my existing PPC account.

Max. CPC, Volume, Avg. CPC, Pos High, Pos Low, Clicks, & Cost are all estimates from Google’s Traffic Estimator Tool.
Conv% is the rate at which an account [...]