PPC Bid Management-Step Four

Filter keywords that are converting as well as meeting your ROI or CPA goals . You could set up another test around these by increasing their bids and being a bit more aggressive with them. Some recommendations:

  • Create a separate campaign around them to focus only on those keywords with highly targeted ad copies (make sure you pause the original keyword).
  • Analyze their position and test if a higher or lower position increases or decreases conversions overtime (be careful to monitor them and not to loose all your good work with them before the test).
  • Testing their bids is another test that will eventually lead you to #b i.e. positions getting higher or lower.
  • If you can, set up a new account and domain around the keywords converting at an acceptable cost. Generally, setting up a domain themed around keywords can contribute to incremental conversions.
  • Or you can simply leave them as is and monitor them over time to make sure they maintain their performance
  • This list of keywords is also a good start to spider the list and test variations of the keywords. Refer to Keyword Expansion for more details.

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This entry was posted on Friday, September 12th, 2008 at 9:13 pm and is filed under 4. PPC Bid Management, Bid Management-Step 4. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “PPC Bid Management-Step Four”

  1. John Taylor Says:
    April 24th, 2009 at 1:53 am

    Interesting blog post. What would you say was the most important marketing factor?

  2. GarykPatton Says:
    June 16th, 2009 at 6:38 am

    Hello. I think the article is really interesting. I am even interested in reading more. How soon will you update your blog?

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