PPC Bid Management-Step Four
Filter keywords that are converting as well as meeting your ROI or CPA goals . You could set up another test around these by increasing their bids and being a bit more aggressive with them. Some recommendations:
- Create a separate campaign around them to focus only on those keywords with highly targeted ad copies (make sure you pause the original keyword).
- Analyze their position and test if a higher or lower position increases or decreases conversions overtime (be careful to monitor them and not to loose all your good work with them before the test).
- Testing their bids is another test that will eventually lead you to #b i.e. positions getting higher or lower.
- If you can, set up a new account and domain around the keywords converting at an acceptable cost. Generally, setting up a domain themed around keywords can contribute to incremental conversions.
- Or you can simply leave them as is and monitor them over time to make sure they maintain their performance
- This list of keywords is also a good start to spider the list and test variations of the keywords. Refer to Keyword Expansion for more details.
