PPC Account Structure-Hybrid

PPC Account Structure-Hybrid

Features of Hybrid :

  • Multiple Ad Groups with one Keyword and one only per - Caution: due to the repetition of the same Keyword in different Ad Groups, Keyword Destination URLs could be repetitive; if not being added already, it would be good practice to add a unique identifier at the end of each URL - for Example: numeric modifier or an alpha numeric modifier
  • One of Multiple Ad Copies per

Advantages:

  • Same Keyword with multiple PPCs allowing testing their behavior at multiple PPCs simultaneously
  • Enables testing for a unique combination of Keyword, PPC, , & Ad Copy - Refer to & Ad Copy Testing

Disadvantages:

  • Account size can be large depending on size of Keyword List - could max out account limits
  • Bid Management, Analysis, and overall Account Optimization can be complicated due to the extreme granularity

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This entry was posted on Friday, July 18th, 2008 at 3:29 am and is filed under 2. PPC Account Structures, Hybrid PPC. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

4 Responses to “PPC Account Structure-Hybrid”

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