PPC Account Structure-Keyword

PPC Account Structures–Keyword

Features of Keyword :

  • Multiple families with only ONE Keyword
  • All three Match Types (Broad, Exact, & Phrase) in the same - Example: Keyword PPC Bid Management would be in an with all three Match Types
  • One or Multiple Ad Copies per

Advantages:

  • This enables writing highly targeted Ad Copies based on Keyword and makes it easier to conduct Ad Copy Testing
  • In the long run, such an can significantly increase Click Through Rate (CTR) and decrease Avg. PPC
  • This can also help improve your overall Quality Score/Quality Index
  • level PPC Bids can be set - Caution: should only be done if each is weighed at the same monetary value with an assumption of an equal Return on Investment from each , be careful in setting level PPC Bids
  • Keywords belonging to themed Ad Groups - Example: Name: SEM; Keywords: search engine marketing, sem, search marketing; Name: PPC Marketing; Keywords: cpc marketing, ppc marketing cpc, ppc

Disadvantages:

  • Account size can be large depending on size of Keyword List - could max out account limits
  • Unable to Test multiple PPC bid amounts per Keyword simultaneously (for the same ) - Refer to PPC Account Structure-Hybrid.

Related posts


This entry was posted on Thursday, July 17th, 2008 at 9:08 pm and is filed under 2. PPC Account Structures, Keyword. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

3 Responses to “PPC Account Structure-Keyword”

  1. bay area web design Says:
    April 14th, 2010 at 12:22 pm

    I do not like to use broad match in ppc campaign.I only preferred to use exact match which id good choice according to me.

  2. Canal de Panama Says:
    April 26th, 2010 at 10:23 pm

    There is evidently a lot for me to discover outside of my books. Thanks for the fantastic read,

  3. best student loan consolidation Says:
    July 24th, 2010 at 4:49 am

    Aw, this was a really quality post. In theory I’d like to write like this too – taking time and real effort to make a good article… but what can I say… I procrastinate alot and never seem to get something done.