PPC Bid Management-Data Storage & Filtering

Whether you are planning on building an in house Tool or simply conducing a manual analysis to manage your Bids, Data Storage & Filtering is the foundation to any strategy. Historical Data and performance of your Campaigns is important because:

  • Historical Data should be used to make data driven decisions for bid optimizations.
  • Historical Data also helps identify trends of an account’s overall Impressions, Clicks, Avg. CPC, Cost, CTR, Conversions, Conversion Rate, & Cost Per Conversion (CPA) - which can be really helpful in managing your bids.

Data Filtering: Managing large volumes of data manually can be overwhelming. Filter the data into following segments:

  • Non Converting Keywords with Clicks
  • Converting Keywords with CPA higher than Target CPA
  • Converting Keywords with CPA lower or equal to Target CPA
  • Keywords with No Traffic

Note: Make sure you store any changes made to Ad Copy or Landing Page as they can have a drastic effect on account performance as well.


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This entry was posted on Tuesday, July 29th, 2008 at 9:31 pm and is filed under 4. PPC Bid Management, Historical Data, Hybrid PPC. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

13 Responses to “PPC Bid Management-Data Storage & Filtering”

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