Effective Bid Management - Step 1: Filtering Keywords with Clicks & No Conversions
Filtering Keywords with Clicks & No Conversions identifies irrelevant Keywords in an account. Also identifies Keywords that have lost traffic and or conversion based on previous PPC bid optimization. Doing this based on 1-2 days or weeks of data would not be recommended [...]

Whether you are planning on building an in house Bid Management Tool or simply conducing a manual analysis to manage your PPC Bids, Data Storage & Filtering is the foundation to any bid management strategy. Historical Data and performance of your PPC Campaigns is important because:

Historical Data should be used to make data driven decisions [...]

There are a lot of Bid Management Tools in the market - and it can be daunting to decide which one to use. I prepared a list of Questions you can ask them in order to determine their fit with your business model:
Engine Functionality

Does it work with three major Search Engines, Google AdWords, Yahoo Search [...]

5 Basic Ad Copy Testing & Optimization Elements:
1. Static Ad Copy: If Ad Group, & Keywords are tightly knit, try using Ad Group Name ad Title or in the Body. Also, depending on the Account Structure used by you, you could use the Keyword as the Title. It is good practice to use at least [...]

Elements of Landing Page Testing
1. Search Engine Optimization (SEO): It is good practice to design Landing Pages that are also Search Engine friendly. Keep in mind all basic SEO tactics when creating a landing page - this will help in CTR, Avg. CPC, & overall Conversions and not to mention help drive organic traffic to [...]